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Breakthrough Branding
How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Nicholas Brealey Publishing, 2012
Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Public Affairs, 2022
The Case for B2B Branding
Pulling Away from the Business-2-Business Pack
Thomson South-Western, 2005